About Us

Based in the heart of the Pacific Northwest, Eat Me Lures is proudly located in Salem, Oregon. Our lures aren’t just designed behind a desk—they’re tested where it matters most, fishing the rugged Oregon Coast aboard our 32’ Cabo Express, The Myrtle Bee. Every product we build is shaped by real time on the water and a relentless pursuit of what truly works.

Eat Me Lures has been proudly crafting fish-catching legends since 1991, building a legacy rooted in innovation, performance, and tournament-proven success. What started as a passion for better-performing lures has grown into a brand trusted by anglers and outfitters around the world.

Over the years, we’ve developed more than 150 custom lure heads, all designed with one simple mission in mind: to catch bigger fish—and more of them. Eat Me Lures is proud to have sponsored some of the most prestigious tournaments in sportfishing, including the Bisbee’s Black & Blue Marlin Tournament, Dorado Shootout, Tuna & Wahoo Shootout, Wahoo Gold Cup, Cabo Tuna Jackpot, Father & Son Tournament, and the Oregon Tuna Classic.

Our Eat Me Offshore custom handmade trolling lures boast a proven track record on Marlin, Dorado (Mahi Mahi), Tuna, Sailfish, Wahoo, and more. They’ve helped land the largest Marlin ever weighed in Baja, four additional Marlin over 1,000 pounds, and countless tournament wins worldwide. Built using a proprietary molding process and high-grade aerospace resin, our lures will not discolor, chip, or break—even under the harshest offshore conditions.

For anglers who love fishing plastics, our custom plastic swimbaits are crafted from the highest-quality materials available, designed to get bit and withstand repeated strikes. These versatile baits perform offshore, inshore, and in freshwater—and have even helped one angler secure four consecutive tournament wins.

With decades of hard-earned knowledge and a relentless passion for chasing the world’s largest fish, Eat Me Lures gives anglers the confidence to leave the dock knowing they’re fishing with the finest custom lures available. Whether you’re targeting Marlin, Tuna, Dorado, Sailfish, Wahoo, or bottom fish—this is where performance meets legacy.

In 2006, John Boyer acquired Eat Me Lures and ushered in a new era of growth, expanding the product line and sponsoring premier tournaments throughout Cabo San Lucas and beyond. That momentum continues today, and now in 2026, we have our sights firmly set on the future—bringing Eat Me Lures to every tackle store across America. None of this would be possible without our loyal customers and dedicated anglers. We have big plans ahead and can’t wait to see them turn into reality.

Scroll down to see our story come to life through video.